Step one
Hear Salt
The shop now routes through the record instead of acting like a disconnected storefront.
Merch / artifacts
Shop
Artifacts should send people back to the music. Start with Salt, then carry the sigil, sister marks, and orchard fragments into the room.
Step two
Carry the mark
Garments and objects extend the album world: Salt marks, sister traces, sigils, and orchard fragments.
Step three
Stay close
Use the updates route for release notes, product drops, press notes, and social follow paths.